MOM KOUMBA introduces BISSAP ENERGY JUICE, a new version of the iconic African hibiscus drink.

Considered the national drink of Senegal and popularly known as Bissap, Onjo, or Dabileni in West Africa and as Flor de Jamaica in Central America, this iconic beverage will now be available in the European market with a modern and healthy twist. This sugar-free, carbonated energy drink combines the authenticity of African tradition with the demands of the contemporary consumer.

An African tradition reinvented for today’s consumer

Bissap, known in Senegal and other West African countries, is a traditional infusion of hibiscus, mint, and vanilla. BISSAP ENERGY JUICE transforms this ancestral drink into a more modern and healthier energy option. Enriched with electrolytes, vitamin C, and with 106 mg of caffeine per can, this beverage not only retains its distinctive flavor but also meets the demands of today’s consumers seeking a calorie-free energy drink with a unique taste.

Innovation with Authenticity

This reinterpretation of Bissap has been carried out in collaboration with CRAFT BEVERAGE INSIDE by Click&Brew, which developed this proposal within its Premium Series. BISSAP ENERGY JUICE offers an energizing boost while preserving the authentic essence of the African drink, achieving a perfect blend of tradition and modernity.

Social Commitment

The company KOUMBA FOODS SL reaffirms its commitment to social responsibility under the MOM KOUMBA brand by allocating a portion of the proceeds from each sale of its products to various NGOs, supporting initiatives being carried out in different regions of the African continent.